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Corporate Identity…explained
What your customers or potential customers think about your company reflects the impression they have in their minds about your company. This impression is created by your product positioning, client servicing, your attitude towards customers and society in general, your marketing campaigns, third party sources such as newspaper articles etc. This impression is called corporate identity.
While the corporate logo helps people remember the company it stands for, it does not help in creating an identity for your company. It is your actions and your conduct as a company which decides how you are perceived.
Take the case of Tata, the Indian corporate powerhouse and Arcelor Mittal, the world's largest producer o Read More..
