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Branding A Product - 5 Tips
Your company and your products are not equivalent. Rather, each of your products requires its own brand identity. Here are 5 tips for branding your product.
Tip #1: Distinguish between your company and your product: Your company is not the product you are trying to brand. Some companies waste enormous resources and confuse customers when they divide their branding efforts carelessly between their company name and a specific product. When you message to the public, be crystal clear about whether you are talking about your company or your product.
Tip #2: Select a logo that is applicable to multiple media: Quite simply: your logo should look just as good on your business cards and letterhead as it does on you Read More..
